The
Pure Drop began with a simple yet powerful realization that our daily habits, like washing our hands, can make a big impact on the planet. We saw how single use plastic bottles from personal care products end up as waste, even when recycling systems exist. That inspired us to create a smarter alternative one that combines good hygiene with real sustainability.
We wanted to make it easy and attractive for people to switch to refillable systems, without sacrificing style, scent, or quality.
inspiration
The
brain
Eric Leaw oversees business strategy and partnerships, driving the company’s growth with a focus on long-term sustainability.
Zaim Zulkafli leads product development and operations, ensuring every Pure Drop product is efficient, functional, and eco-responsible while Amri Yusob brings creative direction and branding insight, ensuring Pure Drop connects emotionally with conscious consumers.
Together, they combine creativity, strategy, and innovation to make sustainability accessible for everyday people.
The mission
To make sustainability simple through refillable solutions, proving that every small drop can make a big impact.
The vision
To make refilling the new normal across Malaysia and Southeast Asia, reducing single-use plastic one refill at a time.